Some problems are specific enough that only a custom solution makes sense. In this category, buyers describe the goal, constraints, and context, then creators propose an approach and build it live. That live build reduces uncertainty because the buyer can see progress and guide decisions immediately.

Inside the app, custom work becomes safer and smoother. The buyer can join sessions, confirm priorities, and approve milestones as the build unfolds. Instead of waiting days to discover misunderstandings, everything gets corrected in real time.

Creators can still productize custom work, which makes this category powerful for long-term growth. With permission, a creator can generalize the solution into a reusable template, remove sensitive details, and publish it as a product for others. One custom job can become a recurring revenue source.

The custom category also supports premium relationships. Buyers often start with a small request, then expand once they trust the creator. Creators who communicate clearly, document well, and build transparently turn one-time projects into ongoing partnerships.